Money Business

From Witblits to Vuvuzelas: Marketing in the New South Africa Dale Hefer

Founding director of Chillibush Communications (Pty) Ltd Dale Hefer started her company in 1998 as a one-woman show. Operating from a rented garage and using her boyfriend’s computer and money borrowed from her sister as start-up capital, Dale soon grew the business to the R1-million mark (just two years later, it was up to R18 [...]

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