As the digital economy catches up to us each day, digital retailers feel the heat of intense rivalry and competition which forces them to cut prices, this is good for us no doubt. In this light, with the release of Apple’s iPad which is pretty expensive especially for South Africans, Amazon and Barnes & Noble have slashed the prices of their e-readers respectively.
Barnes & Noble’s Nook reader see a drop of $57 from $259 to $199. This is the likely catalyst for Amazon’s decision to drop the price of their Kindle e-book reader from $279 to $189 which is a decent drop of $90. This means that a South African would be able to acquire a Kindle reader for around $1425, shipping included.
The e-book reader market is hotting up with the imminent release of the new Kindle (most likely end 2010) from Amazon which would most likely spark another price dropping frenzy.
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Wed, Jun 23, 2010
IT